You asked for it and we listened! Feedback Companion is better than ever with suggestion from you, Amazon sellers.
Our goal is to provide an affordable platform for sellers to grow their Amazon business by getting good, honest feedback from customers.
One of the strongest feedbacks we heard was the ability to have more control and access to meaningful data! Therefore, we added to ability to customize your email messages, get meaning data such as open email reports, and get more 5-star product feedbacks.
Read below to learn more about some of the updates we made to Feedback Companion.
Topics:
- Custom Emails
- Over 30 different Variables
- Customize text on variable links
- More 5-Star Product Feedbacks
- View email opens
Custom Emails
Having the flexibility to communicate to your customers is important. With Feedback Companion, you can:
- Select from over 10 different email template designs
- Choose what time of the day to send your email messages
- Chose how often to send emails and how many days apart from initial sales
- Add product and seller feedback links
- Access to over 30 different custom variables
- And more!
Over 30 different variables
Below are parameters (variables) that can be used in your email messages and email subjects. Use these variables to customize your email message and display the message you desire.
| Variable | Description | Example |
| [amazonstorename] | Your Amazon Store Name | ABC Toy Store |
| [customerfirstname] | Customer’s First Name | Sam |
| [customerlastname] | Customer’s Last Name | Doe |
| [orderitems] | Item name in order |
|
| [orderitemsnobullet] | Item name in order (without bullet) | XCX-Android charger |
| [orderitemsreviewlinknobulltet] | Item in order and a link to leave product review (without bullet) | XCX-Android charger (leave product review) |
| [orderitemsreviewlink] | Item in order and a link to leave product review (with bullet) |
|
| [ordernumber] | The customer’s order ID | 107-3234234-1630325 |
| [sku] | Your merchant SKU (msku) for the item | XYZ-123 |
| [buyeremail] | Encoded email address of buyer | csdslhhtl99@marketplace.amazon.com |
| [itemprice] | The price of the item (without currency sign) | 19.99 |
| [shippingprice] | The price paid for shipping (without currency sign) | 4.99 |
| [productname] | The name of the item purchased by customer | Smart-Bluetooth Headphones |
| [quantity] | The quantity ordered | 1 |
| [recipient] | Recipient Name (may not be same as buyer name) | Jane Smith |
| [shipaddress1] | Shipping address line 1 | 123 Easy Street |
| [shipaddress2] | Shipping address line 2 | Unit #2D |
| [shipcity] | Shipping city | Chicago |
| [shipcountry] | Shipping country | US |
| [shipstate] | Shipping state | IL |
| [shipzip] | Shipping postal code | 60062 |
| [estimatedarrivaldate] | *Estimated Arrival Date retrieved from Amaozn’s Data | 2015-07-11 |
| [shippingcarrier] | *The delivery carrier | UPS |
| [trackingnumber] | *Carrier tracking number | 1Z55A471339421 |
* Available for FBA orders ONLY
Below are parameters you can use in your email messages to provide specific links to your customers. Use the brackets with each variable to get the desired link.
| Variable | Variable Description | What customers will see as link text | |
| [order-link] | Link for customer to view the order in their Amazon account | https://www.amazon.com/gp/css/order-details?orderId=354325243534563 | |
| [sellerfeedback-link] | Link for customer to leave seller feedback | Leave Seller Feedback | |
| [productreview-link] | Link for customer to leave a product review | Leave Product Review | |
| [amazonstore-link] | Link for customer to visit your Amazon Store page | Visit YourStoreName store | |
| [contact-link] | Link for customer to contact you though Amazon | Contact Us | |
| [sellerfeedbackexcellent-link] | Link for the customer to leave Seller Feedback with 5-stars pre-selected | Leave Excellent Seller Feedback | |
Customize text on variable links
Now, variable links can be customized to the display the text of your choice. For example, the variable link [contact-link] would display “contact us” as default, but can now be changed to display “contact customer support” or anything else you desire.
To change the text in these variable you simple need to use a colon (:) after your variable name, [contact-link:Your Custom Text].
See the table below for customizable variables and examples of how to change the text.
| Variable | Variable Description | Default value | Custom Text Example |
| [order-link] | Link for customer to view the order in their Amazon account | https://www.amazon.com/gp/css/order-details?orderId=354325243534563 |
[order-link:your recent order]
your recent order |
| [sellerfeedback-link] | Link for customer to leave seller feedback | Leave Seller Feedback | [sellerfeedback-link:Rate ABC Company]
Rate ABC Company |
| [productreview-link] | Link for customer to leave a product review | Leave Product Review | [productreview-link:Great Product. 5 stars!]
Great Product. 5 stars! |
| [amazonstore-link] | Link for customer to visit your Amazon Store page | Visit YourStoreName store | [amazonstore-link:Visit ABC Company Store]
Visit ABC Company Store |
| [contact-link] | Link for customer to contact you though Amazon | Contact Us | [contact-link:Problems with order]
Problems with order |
| [sellerfeedbackexcellent-link] | Link for the customer to leave Seller Feedback with 5-stars pre-selected | Leave Excellent Seller Feedback | [sellerfeedbackexcellent-link:Great buying experience. 5-Stars!]
Great buying experience. 5-Stars! |
More 5-Star Product Feedbacks
Seller feedback alone isn’t enough. Most people see the value in private-label products and are looking for ways to grow their listing. Best way for this is to get 5-star product reviews!
Since messages can be customized to your liking, you can now tailor your messages to hear from customers who enjoy your product.
Depending on your business goals, you may want different outcomes from your feedback emails. Some may want to grow their product feedbacks, while others may want to grow their seller feedback rating (or both).
Take a look at the email message below:
You Can Help Make A Difference
Dear John Doe,
Thank you for shopping with ABC Company on Amazon. We are contacting you to ensure your expectations were met with your recent order.
If you haven’t already, please take a quick second to click and let us know about your experience with XYZ Widget:
> I love the product! 5 stars!
> I am satisfied and have suggestions for improvement
> I am dissatisfied or need help
This email is a great example for someone who intends to increase product feedback. If the customer loves the product, they will click “I love the product! 5 stars!” – this will take the customer to the product review page and provide a 5-star review for your product!
For customers who don’t love the product or have thoughts to share, they are encouraged to click “I am satisfied and have suggestions for improvement”.
When clicking on this link, the customer is directed to seller review page. Based off my experience, customers usually leave a positive feedback here along with product suggestions.
Remember, if a customer leaves a less than stellar feedback due to product, you can always remove the feedback J
Lastly, if customers click “I am dissatisfied or need help”, they are directed to contact seller page. This gives you the opportunity to fix the problem before a negative feedback is posted.
As an Amazon seller myself, this email templates works flawlessly! I encourage anyone who sells a private-labeled product (or needs to increase product feedback) to use this template.
Viewing Email Opens
Not sure why your email campaigns aren’t performing resulting in positive feedback?
Is it because of the time your emails are being sent? Or the subject line? Maybe it’s message in your emails?
With Feedback Companion, you cat get better insights be seeing who’s opening your emails and the rate at which your emails are being opened. If your emails aren’t being viewed at all, then you may want to change your subject line.
However, if your customers are opening your emails, but just not providing feedback, it’s time to change your message.
The ability to view your open rates can make a big difference to your email campaigns. Check it out yourself by signing up for Feedback Companion.
Closing Notes
I built Feedback Companion with the goal of creating a community of Amazon sellers who can help each other succeed. My promise to keep this tool affordable and serve the needs of small business owners on Amazon.
If you haven’t already tried using Feedback Companion, I hope you can give it a shot and see how you can help your business grow.